Founded in 1872, four years after the Meiji Restoration. Arinobu Fukuhara, former head pharmacist to the Japanese navy, opened Japan's first private pharmacy in Ginza western style, cultural and fashion of that country. Concerned about the poor quality of pharmaceuticals sold to the public at the time, Arinobu decided to open a pharmacy to offer Western-style products, at a time when herbal medicine was still the most popular. This Store avant-garde, with a strong orientation towards research and development grew to become one of the oldest companies in Japan. Shiseido was founded over a century and his pioneering spirit that combines eastern aesthetic values \u200b\u200bwith scientific technology and Western business, is still alive today and is the essential philosophy of all corporate activities of the Company.
In 1902, inspired by the American drugstores had seen in his travels to the United States and Europe, Arinobu decided to open a soda fountain inside Shiseido Pharmacy. Introduce this aspect of American culture to the Japanese public was a "coup" on his part. The restaurant, which was "the cornerstone" of the restaurant business "Shiseido Parlour " became the hot spot for sales of carbonated water. The success was such that Arinobu decided to introduce another "outsider" product for the Japanese public at the time: The ice cream.
On June 14, Shiseido, until then a limited partnership, became a public limited company under the leadership of Shinzo , the third son of Arinobu Fukuhara. The first Shiseido president, Shinzo Fukuhara , graduated from the Faculty of Medicine.
In 1908 he traveled to the United States and during his stay in that country, he worked in a drugstore in suburban New York and later, in a cosmetics factory of an American company for pharmaceuticals. Under his leadership, formed the foundation of the "Shiseido style," a unique way of doing business and create new products and styles.
In 1957, Shiseido began sales in Taiwan and soon after followed him exports to Singapore and Hong Kong. In 1962, the Company expanded its activities in Hawaii and in 1965, settled in the United States under the name "Shiseido Cosmetics America, kicking off well, sales in the mainland of the country. Sales in Europe via Italy began in 1968, and officially in Oceania with New Zealand in 1971.
in 1980 to support its global distribution network, Shiseido hired French artist Serge Lutens to create and establish the international image of the company. Shiseido advertising history and the creation of the style of your brand, have been the result of constant development and renewal. After reviewing the different options for a new global image for international marketing, Shiseido decided to take a full turn toward avant-garde. Serge Lutens, who was widely recognized for his work as a makeup artist and stylist for Vogue, was chosen to be the architect of this change of direction.
Source: shiseido.co.jp
Today Shiseido has the largest share of the cosmetics market in Japan, and business operations can be classified into two main areas. The first focuses on the customer who prefers to be advised to make your selection and the other on the client that prefers to make his selection without guidance.
Famous that have shaped the brand : Angelina Jolie
Today Shiseido has the largest share of the cosmetics market in Japan, and business operations can be classified into two main areas. The first focuses on the customer who prefers to be advised to make your selection and the other on the client that prefers to make his selection without guidance.
Famous that have shaped the brand : Angelina Jolie
Star Product: Treatments, Bases and Masks.
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