TL Williams creates the Maybelline Company, in 1915 a family business, which is named after his sister Maybel, which originally obtained the idea of \u200b\u200bproducing and selling a product to darken eyelashes that was easy to use.
Maybelline launches its first product, Maybelline Cake Mascara, the first modern eye cosmetic, daily use. Promoted and sold exclusively by mail, this mask was so successful that the women began to ask for it in pharmacies.
expands its lineup with Maybelline eyebrow liners and eye shadows.
expands its lineup with Maybelline eyebrow liners and eye shadows.
special packaging is created to mask with a value of 10 cents, which is distributed to pharmacies and variety stores, which allows to expand the distribution Maybelline exclusive sales by mail to retail stores throughout the United States. Maybelline
USA executives move to the Plough's main subsidiary in Memphis, Tennessee, and begin to plan a manufacturing and distribution facility with the latest developments. Maybelline successfully expanded to other categories of makeup: face, lips and nails.
Launches Great Lash, a water-based mascara that makes history. Today remains the # 1 selling mascara in the global market, through a drugstore scanner every 1.5 seconds. Its winning formula is carefully monitored and their appeal is undeniable. An implement essential to any makeup, the mascara is always in sight backstage at fashion shows. Maybelline in 1975 opened a 300,000 square foot plant in North Little Rock, Arkansas, initially employing 350 people.
In 1990 Maybelline was acquired by the investor group Wasserstein Perella & Co. and in 1996 L'Oréal USA, Inc. acquires Maybelline. The Company headquarters moved to New York. This new partnership Maybelline gives the opportunity to create more innovative products, thanks to a research and development of first line. Maybelline is established as an authority on color, and technologically advanced product development becomes the priority of the company.
Maybelline becomes the # 1 brand of makeup in the United States and the world.
officially becomes Maybelline Maybelline New York incorporating elements such as size, style, color and the success that give the city, so captivating that wave. This new attitude and look combines technologically advanced formulations with experience in the latest makeup trends to create advanced and accessible urban flair and fashion.
Maybelline New York is the No. 1 brand of makeup in the world and is present in over 90 countries around the world. Our products are offered in virtually all consumer stores in Mexico, including pharmacies, drugstores, supermarkets and shopping centers. As a recognized authority on color, Maybelline New York creates promotions with product color tones most popular of the season. Today, our attention is focused on helping women feel more beautiful and to recognize their individuality and potential through education and training.
officially becomes Maybelline Maybelline New York incorporating elements such as size, style, color and the success that give the city, so captivating that wave. This new attitude and look combines technologically advanced formulations with experience in the latest makeup trends to create advanced and accessible urban flair and fashion.
Maybelline New York is the No. 1 brand of makeup in the world and is present in over 90 countries around the world. Our products are offered in virtually all consumer stores in Mexico, including pharmacies, drugstores, supermarkets and shopping centers. As a recognized authority on color, Maybelline New York creates promotions with product color tones most popular of the season. Today, our attention is focused on helping women feel more beautiful and to recognize their individuality and potential through education and training.
Source: Maybelline.com
Star Product: Bases, Mascara, Powder, Glaze, Lip and flushes.
who have modeled for Famous brands: Adriana Lima, Josie Maran, Christy Turlington, Milla Jovovich, Sarah Michelle Gellar.
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